Dynamic Duo: Business Partners Making Waves in NWA

July 12, 2025 - 19:57

Business partners. Neighbors. They may not be sisters, but Mary Mickel and Andrea Ritchie certainly share a bond that goes beyond professional collaboration. As co-founders of the rapidly expanding Fayetteville-based communications agency, AM Group, the duo has carved out a unique niche in Northwest Arkansas and beyond.

Mickel and Ritchie have cultivated a creative environment that fosters innovation and collaboration. Their agency specializes in a range of services, including public relations, marketing, and digital strategy, all tailored to meet the diverse needs of their clients. The pair attributes their success to a strong commitment to community engagement and a deep understanding of the local market.

With a keen eye for emerging trends and a passion for storytelling, AM Group has quickly gained recognition for its impactful campaigns. Their collaborative approach not only strengthens their business but also enhances the overall landscape of the region’s communication industry, setting a high standard for excellence.