How two sisters built Mustard Made into an eight-figure locker brand

June 10, 2026 - 02:31

What started as a conversation between two sisters has turned into a global design brand with a valuation in the eight figures. Mustard Made, known for its colorful and sturdy lockers, now operates across three continents and employs a team of nearly 40 people. The company was born from a simple frustration: the founders wanted functional, attractive storage that didn't look like industrial office furniture. They saw a gap in the market for lockers that could blend into a home, a boutique, or a creative workspace.

The sisters bootstrapped the early stages, handling everything from design to customer service themselves. Their breakthrough came when they decided to focus on quality materials and a playful color palette, turning a utilitarian object into a design statement. Social media played a key role, with customers sharing photos of their lockers used as entryway storage, bedroom closets, or retail displays. This organic buzz helped the brand grow without heavy advertising.

Today, Mustard Made's lockers are sold in major markets including the United States, the United Kingdom, and Australia. The company has expanded its product line to include shelving, desks, and accessories, all maintaining the same bold aesthetic. The founders credit their success to a clear vision and a willingness to listen to their customers. They have also prioritized building a strong company culture, with a distributed team that works remotely across different time zones. The journey from a small idea to a multi-million dollar business shows that with the right product and a lot of persistence, a niche concept can become a global phenomenon.