Small Business Saturday Sees Lackluster Attendance Amid Snowstorm

December 2, 2025 - 10:22

This weekend's Small Business Saturday was marked by disappointing turnout for local shops in Omaha, significantly impacted by a snowstorm that swept through the area. Many store owners reported lower foot traffic than anticipated, attributing the decline not only to the inclement weather but also to a potential shift in consumer behavior.

As shoppers opted to stay home, the chilly conditions raised concerns among local business owners about the long-term effects of such trends. Some entrepreneurs expressed frustration, noting that despite their efforts to promote special deals and events, the turnout did not meet expectations.

While the snowstorm undoubtedly played a significant role, there is growing speculation that changing shopping habits, particularly the rise of online shopping, may be contributing to the dwindling number of customers on days meant to support small businesses. Local merchants hope for a rebound in the coming weeks as they continue to adapt to the evolving retail landscape.