‘Staples Baddie’ prints out a new page of her career

March 3, 2026 - 02:49

Kaeden Rowland, a 22-year-old print specialist, has unexpectedly become the face of office supply chic, amassing a significant TikTok following under the moniker "Staples Baddie." Her engaging videos, which creatively highlight everyday products and services at the office supply chain, have resonated with a vast online audience, transforming routine office essentials into topics of viral interest.

However, Rowland's story is evolving beyond the copy center. Her unique blend of retail expertise and social media savvy has opened new doors, capturing the attention of brands and marketers far beyond the aisles of her day job. This online fame has blossomed into a platform, presenting unforeseen professional opportunities that leverage her authentic connection with a dedicated fanbase.

While her future at Staples remains part of her current narrative, the buzz surrounding Rowland clearly indicates a career chapter filled with broader horizons. She represents a new wave of professionals who build influence from ground-level expertise, proving that the next big trend—or career—can start anywhere, even at the printer repair desk.