$4B Gerber Kawasaki to Use Altruist for New Business

February 24, 2026 - 21:59

In a significant shift within the wealth management industry, the prominent registered investment advisor Gerber Kawasaki has announced it will transition all new client accounts to the custodian and technology platform Altruist. The firm, which oversees approximately $4 billion in client assets, is making this change to enhance its operational efficiency and client service capabilities.

A key component of the decision involves adopting Altruist's integrated artificial intelligence platform, named Hazel. This AI tool is designed to streamline back-office functions and improve advisor productivity. The platform's growing influence was notably felt across the market just weeks ago, when its emergence contributed to a selloff in stocks of traditional wealth management firms, as investors weighed the disruptive potential of such technology.

The move signals a growing trend among modern RIAs seeking unified technology solutions that reduce complexity and cost. By consolidating its custodial and operational needs with Altruist, Gerber Kawasaki aims to free up more resources for direct client engagement and financial planning. Industry observers note that partnerships of this scale validate the increasing role of fintech in reshaping how investment advisory firms manage their infrastructure and serve their clients.