Evaluating the Impact of Business School Research Through Altmetrics

November 2, 2025 - 08:00

The use of altmetrics is gaining traction as a novel method for assessing the reach and influence of business school research beyond traditional academic circles. Unlike conventional metrics that focus solely on citations in academic journals, altmetrics consider a broader spectrum of impact by analyzing various online platforms, including social media, blogs, and news outlets. This approach aims to provide a more comprehensive view of how research resonates with practitioners, policymakers, and the general public.

Proponents argue that altmetrics can highlight the societal relevance of research, showcasing its application in real-world scenarios. However, this method is not without its critics. Detractors raise concerns about the reliability and validity of altmetric data, suggesting that it may not accurately reflect the quality or significance of the research itself. As the academic community continues to explore innovative ways to measure impact, the debate over the effectiveness of altmetrics remains a vital topic of discussion.