Hampton businesses, residents weigh in after 2026 Tourism Summit in Concord

May 5, 2026 - 10:19

CONCORD, NH - Local business owners and residents from Hampton gathered in Concord this week for the 2026 Tourism Summit, where the conversation focused on balancing growth with affordability. The summit, which drew attendees from across the Seacoast region, aimed to map out strategies for the upcoming summer season amid ongoing economic pressures.

For Hampton, a town heavily reliant on beach tourism, the stakes are high. Several business owners expressed cautious optimism despite rising costs for supplies, labor, and lodging. "We are seeing higher prices across the board, but people still want to come to the beach," said one restaurant owner who attended the summit. "We just have to be smarter about how we operate."

Residents, however, voiced concerns about traffic congestion and the strain on local infrastructure. Some noted that while tourism brings revenue, it also drives up rent and makes it harder for year-round locals to find affordable housing. "We love the summer energy, but it comes with a price," one longtime Hampton resident said.

State tourism officials highlighted new marketing efforts aimed at extending the season beyond the traditional summer months, hoping to spread visitor traffic more evenly. They also discussed potential grants for small businesses struggling with inflation.

the mood in Concord was one of measured hope. Business owners left the summit feeling that with careful planning, the 2026 season could still be a strong one, even as they navigate a tighter economic landscape.